The last century has seen huge strides in science, across all fields of biology, and a much better understanding of how micro- and macro-nutrients help people stay healthy. But with the advent of plentiful, cheap food, this theoretical knowledge has not saved us from a very practical crisis: the crisis of abundance.
Obesity, diabetes and heart disease are more prevalent than ever – and still growing. Meanwhile, consumers are bombarded from all sides with (often totally contradictory) advice on how they should eat, drink, and exercise. And much of what is pitched to them is little more than mythology dressed in scientific clothing
Very few health and diet slogans are truly evidence-based – they are myths, with a sheen of science.
VIV will shine a light on how and why these mythology-based approaches actually affect the body, and which ones are actually positive pathways to health.
The black box problem
The fundamental flaw with these myth-based diets (MBDs) is that they are missing the critical datapoints that would allow them to measure their efficacy: what, exactly, happens, inside the body, after eating or training a certain way. How does it effect our internal system of energy regulation – blood glucose – that powers every muscle we move, thought we think, and all aspects of life, including (key for diets) whether we are skinny or obese.
What we have today is a "black box": we put food in, and we don't see what happens, and some time later we see the results, without having a clear picture of what made the results the way they are.
VIV solves the problem
What VIV provides is the missing data that's the most powerful for dieting and weight management. VIV tells each user what's in the black box. What's happening, in detail, every minute of the day: what did that bowl of cereal do to you? How does coffee affect you, and how does that effect change if you vary the timing of that coffee? What did that sneaky donut at the office after lunch do to you? Can you burn off the calories? Could you skip breakfast?
By streaming and analyzing blood glucose in real time, and logging your food and activity alongside it, VIV makes possible something not available before: evidence-based dieting strategies/protocols instead of myth-based non-science.
Instead of hunches about what seems to work, VIV users get data on what actually works for them. And instead of advice from the internet, whose veracity is impossible to prove or disprove (it may be correct! It's just impossible to know either way) the VIV approach gives advice, backed up by detailed data: here's the direct realtime effect that a specific dietary mix of carbs, proteins and fats has on your body.
From evidence to action
Moving from MBDs to evidence-based ones is just the first part. The second is making the VIV approach easy to follow. It's no good people simply knowing the right combination of foods for them – they need interventions and support to get there.
VIV also provides real-time tips on how to put the knowledge into practice to optimize every individual's specific goals: what and when to eat, when and how to train, how to optimize energy and the body — driven not by hunches and vague hypotheses, but by evidence and hard data.